Sony slaughters goat, asks partiers to eat 'intestines'??
April 29th 2007 01:55
I certainly don't mind violent video games (just beat Resident Evil 4 today, in fact), but this Sony-hosted event is way over the top:
I'm about as anti-PETA as they come (love hunting), but even I draw the line at slaughtering an animal just to watch it bleed.
Also, the game is targeted to adults (M rating here, 18 rating there), but it's not good for a major corporation to have its name on a promotion like this.
In fact, it's hardly believable. It is Europe, though.
By Robert VerBruggen
Electronics giant Sony has sparked a major row over animal cruelty and the ethics of the computer industry by using a freshly slaughtered goat to promote a violent video game.
The corpse of the decapitated animal was the centrepiece of a party to celebrate the launch of the God Of War II game for the company’s PlayStation 2 console.
Guests at the event were even invited to reach inside the goat’s still-warm carcass to eat offal from its stomach.
Sickening images of the party have appeared in the company’s official PlayStation magazine – but after being contacted by The Mail on Sunday, Sony issued an apology for the gruesome stunt and promised to recall the entire print run.
...
At the event, guests competed to see who could eat the most offal – procured elsewhere and intended to resemble the goat’s intestines – from its stomach.
They also threw knives at targets and pulled live snakes from a pit with their bare hands.
Topless girls added to the louche atmosphere by dipping grapes into guests’ mouths, while a male model portraying Kratos, the game’s warrior hero, handed out garlands.
The corpse of the decapitated animal was the centrepiece of a party to celebrate the launch of the God Of War II game for the company’s PlayStation 2 console.
Guests at the event were even invited to reach inside the goat’s still-warm carcass to eat offal from its stomach.
Sickening images of the party have appeared in the company’s official PlayStation magazine – but after being contacted by The Mail on Sunday, Sony issued an apology for the gruesome stunt and promised to recall the entire print run.
...
At the event, guests competed to see who could eat the most offal – procured elsewhere and intended to resemble the goat’s intestines – from its stomach.
They also threw knives at targets and pulled live snakes from a pit with their bare hands.
Topless girls added to the louche atmosphere by dipping grapes into guests’ mouths, while a male model portraying Kratos, the game’s warrior hero, handed out garlands.
I'm about as anti-PETA as they come (love hunting), but even I draw the line at slaughtering an animal just to watch it bleed.
Also, the game is targeted to adults (M rating here, 18 rating there), but it's not good for a major corporation to have its name on a promotion like this.
In fact, it's hardly believable. It is Europe, though.
By Robert VerBruggen
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Comment by Ahmed
Video Gamer Kids
Little Green Foosballs
PolyKicks
yeah that was from Sony (sites ofline now). They really have the craziest advertising methods, there was another of a billboard with a black and white woman apparently in a fight. I kind of don't get it but people said it was racist, while I can see and appreciate that such over tones would have existed in said billboard ad they only did if you were looking for them, when I saw it I didn't think nothing of it.
Though since people did take offense in that billboard ad I did appreciate the fact they were taken down, I'm all culturally sensitive and whatnot